I corresponded with Chris Kennedy from Rock the Vote via email, and interviewed him.
The purpose of Rock the Vote is to increase the political voice of the youth in America. This past August, Young Voter Strategies integrated their programs with Rock the Vote's programs. They hope that this integration will lead to more effective efforts to get out the vote for youth.
Rock the Vote plans to register 2 million young voters for the 2008 election. I hope that this goal will be reached. In the "Top Ten Tips to Mobilize Young Voters" by Young Voter Strategies, it states that "in 2004, 81 percent of registered 18-29 year olds voted." Thus, registering new voters plays a huge role in increasing youth vote. This is something to keep in mind for our team as we develop our mobilization tactic.
Chris Kennedy is a research analyst at Rock the Vote, and his "primary job responsibility is to coordinate voter registration field experiments across various media (direct mail, email, Facebook, in-person, online advertising, etc.). [He] also [analyzes] Census data on youth voting, [conducts] forecasting and [creates] targets from [their] registration database, and [helps] with online organizing activities."
He gave us a lot of great advice and suggested new resources. He suggested a software program that our team should look into, for doing online surveys. He also said that he would be happy to hear about our continuing progress. It would be great to continue our correspondence with him, and to hear his input regarding our project.
~Sarah
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